TRAVEL

How Travel Agencies Deploy Strategies to Remain Competitive

Adejoju Olutimayin

With continuous depreciation of the naira, the increasing cost of airfares and stringent conditions on visa protocol by some countries, international travel is facing difficult times in Nigeria.

Although Nigeria still records about four million passenger traffic on international destinations every year, industry experts predict that there could be a slow down on passenger traffic from 2024 due to the nation’s economic downturn.

This has prompted travel agents to adopt different strategies to retain, expand their market and remain competitive in the murky downstream aviation sector.

Some companies now offer comprehensive travel services to personal and corporate clientele, which include sourcing visa, hotel, tickets and using new technology to keep their clients abreast of development in their travel plans.

In a presentation she did recently at the League of Airport and Aviation Conference in Lagos, the Managing Director of FCM Nigeria, Adejoju Olutimayin, said to have competitive edge, the company has to adopt comprehensive travel management solutions in response to today’s fast-paced business environment.

In her presentation, which focused on the importance of adaptability and innovation in the corporate travel sector, Olutimayin emphasised that in a macroeconomic environment marked by uncertainty, a strategic travel organization must show commitment to delivering tailored travel solutions and prioritise client’s needs and that is FCM’s core focus, which has attracted more clients to its portfolio.

“Our technology, travel policies, and uniform service globally are designed to provide a seamless experience for our clients,” Olutimayinemphasised.

She underscored the importance of comprehensive travel management, integrating technology such as machine learning, and data analytics, disclosing that FCM platform streamlines travel booking, expense management, and real-time support, ensuring top-notch service for our clients.

“Our proprietary technology tools such as the FCM Platform that connects the traveller, the booker and the arranger together allow streamlined travel booking, and expense management. FCM Nigeria, a global travel management company, offers tailored services that incorporate technology, effective travel policies, and cost management strategies to ensure seamless travel experiences for corporate clients,” Olutimayin said.

She added that the company’s dedication to excellence was further underscored by its recent recognition at the Meetings, Incentives, Conferences and Exhibitions (MICE) Awards, adding that the company’s nomination for the World MICE award is a testament to its excellence in curating great experiences.

“We take pride in our ability to adapt to the evolving needs of our clients, providing exceptional service” Olutimayin said.

Appraising the travel market, she said the need for comprehensive travel management solutions was more critical than ever at this time and explained that modern business travel was complex, requiring flexibility, cost-efficiency, and stringent safety measures, stressing that FCM Nigeria, offered these tailored travel solutions that met these demands.

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